STEP 1: Choose a striking image

Select an image that visually depicts what your video is about. it should spark curiosity and avoid over complication. for example, if you’re a gaming channel the a colourful screenshot of active gameplay is the way to go.

STEP 2: Use colour psychology

Bright primary colours grab attention while softer tones blend into the background. a combination of these should be used with the background, heading and text to create contrast.

STEP 3: Consistent branding

Keep a general font, theme and colour scheme across all thumbnails to assert a brand image and create familiarity with an audience.

STEP 4: Test different themes and layouts

Experiment with this to find what gathers the most engagement. YouTube will allow you to test up to three thumbnails on your videos.

STEP 5: Ensure high quality

Use the best camera or phone at your disposal and capture images using natural lighting, a ring light can can have the same effect.

STEP 6: Choose a focal point

Start with a bold feature to make the centre of attention whether its your face, a product or something else. keep a simple background. use contrasting colours, sizes and placement to focus the viewers attention.

STEP 7: Maintain visual clarity

Stick to one main subject so the viewers eyes have somewhere to land.

Congratulations, you can now make bold, attention grabbing thumbnails on the fly, give it a try.